Wednesday, April 1, 2009

Objective(s):

Students will begin work on a press kit

Agenda:

1. Digital Zen

2. Finish Business Cards

3. Groups Final Project Information

Friday, March 27, 2009

Objective(s):
1. Students will begin a mock-press kit for Wide Awake.

Agenda:
1. Digital Zen
2. Copyright Discussion/Fair Use Clause
3. Public Relations Kit

Digital Zen:
1. You were handed a SCENARIO that's related to what we've learned the past couple of days about copyrights and intellectual property. Read the Scenario and answer the questions on your blog.

A. Describe the scenario.
B. Is this copyright infringement?
C. Why do you think so?
D. What could the client OR the designer do to prevent it from being against the law?

Be prepared to share out!

Public Relations Kit:
In addition to "selling" a LOGO to our client, we will also be providing them with a Public Relations Kit to get them started using their new LOOK. A public relations kit includes:

1. Business Card Layout
2. Letterhead Layout
3. Label Layout
4. Flyer/Poster Advertising Template


Today, you will create a Business Card.

See this tutorial to get started. http://www.greatfxbusinesscards.com/photoshop.htm#step1

Wednesday, March 25, 2009

Objective(s):
Students will
1. Apply their understanding of copyright law by analysis and presentation of case studies
2. Explore a PR pack

Agenda:
1. Digital Zen
2. Finish Copyright Lecture
3. Contracts // Fill-out an example
4. Copyright Law Case Studies analysis and presentations.
5. Master Project (intro)

Digital Zen:
1. Create a quick composition (5 inch x 5 inch, 150 dpi)

• Describe your present state of emotion! How are you feeling today?
• Include: 1-2 pictures, text, appropriate colors (warm, cool, analagous, etc. based on how you feel), and use any techniques/effects you've learned so far.
• Post onto your blog

Wednesday, March 18, 2009

Objective(s):
Due to the CAHSEEs, we will suspend our continuation of the logo project for today and complete a tutorial.
-- Students will learn some photomanipulation skills

Go to this website:
http://www.photoshoproadmap.com/Photoshop-blog/2008/04/01/100-wonderful-photo-effects-photoshop-tutorials/

Choose 2-3 tutorials to complete. Save the PSD files onto your FLASH DRIVE and Post the finished JPGs on your blog.

FRIDAY the 13th of MARCH 2009

Objective(s):
Students will present their logos to the class and to the "Corporation," providing reasons for their design while defending their rationale.

Agenda:
1. Complete your powerpoint presentation (30 mins)
2. Who's going first? drawing
3. Presentations


Make sure you have these prepared for your Presentation:
1. A copy of your logo for each group (1 printed out)
2. A powerpoint presentation

Presentation Protocol:
1. 3-5 minute presentation
2. 2-3 minute Q&A from Aguda and the Class

Get into your groups, and with FRESH EYES. Finish working on your NEW LOGO.

Logo Presentation - Pitch Example

Publish at Scribd or explore others: marketing business

Friday, March 6, 2009

Objective(s):
1. Students will revise their logos using the group process and present team revisions to the corporation as a whole.

Agenda:
1. Digital Zen (See below)
2. Group Work (Round 2 Critique)
3. Group Logo Consensus
4. Create Presentations
5. Tuesday - Final Presentations and classroom vote

Digital Zen:
1. Post a Copy of your LOGO on this BLOG.
2. Copy your answers to COLUMN #1 onto your blog
- #1: Explanation of FONT CHOICE:
- #2: Explanation of SYMBOL CHOICE:
- #3: Explanation of LAYOUT CHOICE:
3. Write down the feedback NOTES you got from your group from the first round of critique.

Wednesday, March 4, 2009

Objective(s):
1. Students will revise their logos using the group process and present team revisions to the corporation as a whole.

Agenda:
1. Digital Zen (Re-revise your logo)
2. Group Work
3. Presentations
4. Group Rerevisions
5. Friday: Final Presentations and classroom vote

Digital Zen:
1. Take a look at your logo again with fresh eyes.
2. Make changes as needed to your liking.
3. Email the PSD and the JPG to yourself.